a black and white photo of some rocks

Strategy that Create Assets, Assets that Generate Sales

Creative Planner

Digital Marketing Specialist

Creative Planner

I design strategies rooted in insight, made to connect, convert, and build long-term value.
Every project starts with understanding the audience. From there, I turn data into decisions, and ideas into strategic assets that grow brands with purpose.

Effective Strategies

Strategy starts with listening, to the market, the audience, and the brand’s true voice.
I blend creativity with research to shape precise actions that generate results: stronger positioning, higher engagement, and real profit. Each strategy is tailored, intentional, and built to grow.

Data Analysis

I use artificial intelligence and data analysis to turn insight into strategy.
By combining social listening with advanced digital tools, I extract the signals that matter, designing personalized, efficient, and high-performing campaigns. The result? Clearer decisions, stronger impact, and faster results aligned with the brand’s goals.

Data Collection & Insights
I manage and interpret data using AI and social listening, building strategies that are grounded in what audiences think, feel, and say, in real time.

Tools & Tech
From trend mapping to sentiment analysis, I work with cutting-edge platforms to inform digital strategies that move the needle.

white pointed pencil
white pointed pencil
white book marker on book page
white book marker on book page
grayscale photo of person running in panel paintings
grayscale photo of person running in panel paintings
low angle photography of gray metal structure
low angle photography of gray metal structure

Profile

I’m a strategic advertising planner who combines data, creativity, and social listening to help brands grow with clarity.
I translate insights into structured plans, I guiding brands from intention to execution with strategies that connect, perform, and scale.

Professional Publicist

I’ve led creative strategy for brands across industries, designing campaigns that boost visibility, relevance, and results. From brand positioning to full 360° executions, I work across every stage, strategy, creation, and performance, with focus and intention.

Creative planner

I transform audience data into smart, actionable strategies.
Each plan I create aligns with business objectives and creative purpose, ensuring every idea not only resonates, but drives meaningful growth.

a close up of a chess board with pieces on it
a close up of a chess board with pieces on it

Turning data into strategy, and strategy into results.

By combining strategic thinking with creative execution, I help brands stand out and scale.
My work turns insights into actionable plans that deliver measurable, profitable, and sustainable results.

150+

360+

Strategies that connect every piece, from insight to execution.

Campaigns designed to increase reach, relevance, and revenue.

stack of six brown hardbound books
stack of six brown hardbound books

"Esteban is an amazing Spanish-speaking freelancer who is very communicative, friendly, and a pleasure to have on our team. Highly recommended." - Upwork

a tall building with a clock tower
a tall building with a clock tower

"Working with Esteban was an incredible experience. His strategic and creative approach took our brand to the next level. Highly recommended!" - En El Bosque Sesiones

black nikon dslr camera on white printer paper
black nikon dslr camera on white printer paper
★★★★★
★★★★★

Happy customers