About me

I am a creative planner specialized in integrating strategy with data analysis to develop effective, sustainable, and industry-leading brands. Throughout my career, I have driven the growth of various brands through innovative strategies that optimize resources, improve the investment environment, and effectively connect with their audiences. My approach transforms data into key insights, ensuring that every action is aligned with both short and long-term business objectives, generating measurable results, differentiation, and tangible impact.

About my work

Planner - Strategist

I have led projects ranging from visual branding creation to the development of comprehensive marketing strategies. Each strategy is designed to generate measurable results, transforming insights into creative solutions, increasing reach and engagement, and driving the commercial success of brands.

Project Planning

I manage each project from its initial phase to final execution, ensuring that all actions are aligned with the brand's objectives. My focus on strategic planning involves a comprehensive approach that combines data analysis, creativity, and team coordination, ensuring that each campaign is effective and results-oriented.

I combine creativity with strategy to develop campaigns that deliver concrete results. With solid experience in analyzing consumer behavior and developing innovative brands, my work ensures an authentic and effective connection between brands and their target audience.

Publicist

Experience

Places where I have walked, learned and grown

PLANNER | COMMUNITY MANAGER | STRATEGIST

My work
I worked on developing the brand's branding, creating content, managing public relations, and we increased social media reach by 50% and improved audience engagement.

En El Bosque Sesiones
En El Bosque Sesiones it is a music and audiovisual production company specialized in streaming, located among the trees of Santa Elena.

What we did

In a competitive business environment, the key to success lies in knowing how to transform ideas into well-structured creative strategies.

Branding

We captured the essence of the brand to reflect it clearly and memorably in its development. We worked on a coherent concept that reflects the brand’s values and personality, resulting in a solid and distinctive identity—authentic and differentiated.

Strategic Planning

It is key to ensuring that each project has a clear, results-oriented focus. We define precise objectives, design an effective action plan, and coordinate the team so that the execution of each campaign aligns with the brand's vision.

To ensure that each project evolves coherently and efficiently, consistency, teamwork, and guidance are crucial. From the initial conceptualization to the final implementation, I provide continuous support, ensuring that each stage is executed according to the established objectives.

Development & Support

I directed and took the photographs for En El Bosque Sesiones as part of the project's creative strategy to shape the brand's visual identity. I also developed the portfolio and brand presentation."

ADVERTISER | STRATEGIST | MUSICIAN | CONTENT CREATOR

About Fundación Karisma
It is a Colombian civil society organization that seeks to ensure that digital technologies protect and advance fundamental human rights and promote social justice.

My work
I developed a visualization and outreach strategy that continues to be implemented in the foundation; we worked with content marketing, partnerships, education, workshops, and the development of creative materials.

What we did

Ideology is the heart that gives meaning to a brand

Strategic Planning

I conducted an in-depth analysis of the brand, identifying both its internal needs and the expectations of its target audience. Based on this study, we designed a strategy focused on increasing the brand's reach, aligning its goals with market demands and audience needs.

Content Creation

From conceptualization to final execution, I worked on creating the visual and written content. I also acted in the videos to give them an authentic and approachable focus, and I was responsible for scriptwriting, ensuring that each message was aligned with the brand's strategy.

I was in charge of the original composition of the music that defines the brand's auditory identity. I designed an audio logo that captures the essence and values of the brand in just a few seconds, creating an emotional connection with its audience.

Music recording and composition

I also worked on the development and creation of the motion graphics that I showcase.

Photography

MUSICIAN | SCREENWRITER | AUDIO REC

I create sounds, music, and texts that generate recall and connection with the target audience.

MUSIC COMPOSITION | AUDIO RECORDING

SOUNDBRANDING
Sounds and music are a substantial part of creating a brand's identity. They help generate more impactful, meaningful, and engaging communication, reaching the hearts and minds of audiences, and driving engagement.

SOUNDBRANDING FUNDACIÓN KARISMA
As a brand dedicated to defending women's rights, social inclusion, and gender equality, with an educational line of home care created and designed for a diverse audience, the brand assumes a maternal identity characterized by affection, compassion, and care attributes. The accompanying music was carefully composed to complement and enrich the brand's narrative.

AUDIOLOGO FUNDACIÓN KARISMA
As a brand dedicated to ensuring that technologies protect human rights, with a research department, the composition of the sounds that represent it was carefully selected to align closely with this approach, aiming to give it a journalistic tone.

ANIMATED SERIES INTRO
PLANETVILLE
Planetville is an animated pilot that explores life on other planets. The characters tackle everyday topics like interplanetary romantic dates, an unstable intergalactic economy, and the realization that they are not really the center of the universe.

RADIO SPOTS

DE UNA BURGERS
Academic Client: Universidad Pontificia Bolivariana
Script: Esteban Arazo, Felipe Escobar
Voices: Esteban Arazo, Manuela Rivera
Recording and Production: Esteban Arazo

ARIA CREATIVA
Academic Client: Gobernación - Oficina de la mujer, Yarumal
Script: Esteban Arazo, Carolina Mejía, Marcela Suarez
Voice: Carolina Mejía