Steps to Build a Brand
Strategy requires thought, tactics require observation." - Max Euwe.
Esteban Arazo
1 min read
Building a strong and memorable brand requires a well-structured process that begins with branding and extends to the development of an effective strategy. Branding is the starting point—it’s about defining the essence of the brand, what makes it unique. This includes identifying the values, mission, and vision that will guide all its actions.
Once the brand identity is clear, it’s time to create the graphic elements that will visually and audibly represent the brand—such as the name, logo, design, and slogan. Beyond just the logo and slogan, it's important to develop a cohesive visual language that spans everything from packaging to promotional materials. These graphic elements must be distinctive and easily recognizable to the public, creating an immediate connection with the brand.
With the identity and visual elements defined, it's time to create a strategy that takes the brand to the market. This strategy should focus on how to consistently communicate the brand's values across all channels, how to connect with the target audience, and how to stand out from the competition. The strategy acts as a roadmap, integrating branding with marketing and advertising tactics, ensuring that every effort is aligned with the brand's business goals.
Strategy requires thought, tactics require observation." - Max Euwe.