Strategy & Creative
That Drive Sales
Creative Director | Growth Strategist
Marketing systems to turn visibility into leads, and leads into revenue.
Creative Planner
I build insight-led growth strategies designed to convert, combining customer psychology, data, and high-performing creative execution. From research to production, I turn business goals into briefs, messaging, and digital assets that drive measurable sales.
Effective Strategies
Strategy starts with research, market signals, customer behavior, and the brand’s true value. I combine creativity, data, and execution to build clear actions that drive outcomes: stronger positioning, more qualified demand, and measurable profit. Every strategy is tailored, focused, and built to scale.
Data Analysis
Data Analysis
I use artificial intelligence and data analysis to turn insight into strategy, and strategy into content that performs. By combining social listening, research, and advanced digital tools, I extract the signals that matter and translate them into clear decisions, stronger messaging, and faster execution.
Beyond analysis, I connect insight with creative production. With hands-on experience in design and video editing, I build ads, short-form content, and commercial pieces that are research-driven, conversion-focused, and aligned with business goals. The result: clearer direction, higher-impact creative, and measurable growth.
Data Collection & Insights
I collect and interpret data using AI and social listening to understand what audiences think, feel, and say in real time, then turn those patterns into positioning, briefs, and content systems.
Creative Execution (AI + Design + Video)
I produce strategic assets powered by AI, including scripts, visuals, and video edits, transforming real customer inputs into marketing materials built to convert. (Example: the Extrusiones commercial video.)
Tools & Tech
From trend mapping to sentiment analysis, I work with cutting-edge platforms to inform decisions and generate high-performing creative assets that move the needle.
Extrusiones,
AI Commercial
Script + narrative direction + AI production based on real client-provided material. A commercial piece designed to build trust and accelerate decisions in a technical market: port infrastructure sealing solutions.
Profile
I’m a Creative Director and Growth Strategist who combines customer psychology, data, and high-performing creative execution to help brands grow with clarity. I translate insights into structured plans, guiding teams from strategy to production and turning visibility into leads, and leads into revenue.
Professional Publicist
I’ve led creative strategy for brands across industries, designing campaigns that improve positioning, increase demand, and drive measurable results. From brand strategy to full-funnel execution, I connect messaging, content, paid media, and web experiences with clear standards and consistent delivery.
Creative planner
I turn audience research and performance data into actionable strategy. Every plan connects business objectives with strong messaging and scalable content systems, so creative besides resonate, converts.
Turning data into strategy,
and strategy into revenue.
By combining strategic thinking with high-performing creative execution, I help brands stand out and scale. I turn customer insight and performance data into clear, actionable plans, built to increase demand, improve conversion, and drive measurable, sustainable growth.
150+
360+
Strategies and assets connected end-to-end, from insight to execution.
Campaigns built to increase reach, relevance, and revenue.
"Esteban is an amazing Spanish-speaking freelancer who is very communicative, friendly, and a pleasure to have on our team. Highly recommended." - Upwork
"Working with Esteban was an incredible experience. His strategic and creative approach took our brand to the next level. Highly recommended!" - En El Bosque Sesiones
